Advertising Effectiveness
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1.- Take part in our survey
Please take a few moments to complete this brief survey about advertisement.
Your responses will be kept confidential and will not be used for any purpose other than research conducted by [COMPANY NAME].
This survey will take less than [10] minutes.
Please read carefully the following description about an ad showed in [ENTER MEDIA ] [ENTER DESCRIPTION OF THE ADVERTISEMENT AND / OR IMAGE]
1.
Have you seen this advertisement?
Yes
No
2.
How would you rate this advert compared with others you have seen?
Much better
Better
More or less the same
Worse
Much worse
3.
What ideas or impressions has this ad transmited to you?
1.
2.
3.
4.
How did the advertisement describe the product/service?
Very bad, it was unclear and difficult to understand
Bad
Average
Well
Very well, ir was clear and easy to understand
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