Advertising Effectiveness Survey
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1.- Take part in our suvey
Please take a few moments to complete this brief survey about advertising effectiveness. Your responses will be kept confidential and will not be used for any purpose other than research conducted by [COMPANY NAME].
Carefully read the following description about a [ENTER MEDIA] advertisement: [ENTER DESCRIPTION OF THE ADVERTISEMENT AND/OR IMAGE]
1.
Have you seen this advertisement?
Yes
No
2.
How would you rate this advert compared with others you have seen?
Much better
Better
About the same
Worse
Much worse
3.
What ideas or impressions has this advertisement communicated to you?
1.
2.
3.
4.
How did the advertisement describe the product/service?
Very poorly, it was unclear and difficult to understand
Poorly
Average
Well
Very well, it was clear and easy to understand
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